2 years of Strategy Communication, Execution, and Updates

2 years of Strategy Communication, Execution, and Updates

It’s already hard to find strategy creation examples. But finding someone who has created a new strategy, communicated it, executed it, and updated based on learnings is like finding a needle in a haystack.  Luckily for all of us, Megan Murphy, VP of Product at Hotjar, did just that 🙂 With masterful storytelling, she walked me through her strategy creation when she joined the company 2 years ago, and all her journey to execute and adapt Read more…

The challenge of Strategy Formulation in Products with very wide Markets

The challenge of Strategy Formulation in Products with very wide Markets

This article is based on Episode #6 of 100 Product Strategies (Spotify, Apple Podcast). There are products that serve very specific niches, verticals, or user types. But sometimes we have products and visions that give us the chance to expand in almost infinite directions. While this may sound like a very desired thing, it may turn out to be a curse when you really need to focus and align with stakeholders that may have very Read more…

The Conflict of a User-Centered Strategy Relying on B2B Business-side Monetization

The Conflict of a User-Centered Strategy Relying on B2B Business-side Monetization

This article is based on Episode #5 of 100 Product Strategies (Spotify, Apple Podcast). Some products like e-commerce, SaaS, or subscriptions rely on creating great value and experiences that directly correlate to getting more revenue from their users. But what is the impact on the product strategy when your revenues depend on having an active and engaged user base to monetize through other B-side value propositions and channels? In the 5th episode of 100 Product Read more…

How to create a global strategy in products with a high need for localization

How to create a global strategy in products with a high need for localization

This article is based on Episode #4 of 100 Product Strategies (Spotify, Apple Podcast). As companies operate in more markets, there is a constant need for product leaders to create a global strategy that aligns the goals and opportunities that the (usually global) team will focus on.  But all markets are different, having differences in user needs, competitors, and regulations. Jesus Cagide is an experienced product leader working on Intuit and previously many years at Read more…

How to Master and Coach Product Strategic Thinking

How to Master and Coach Product Strategic Thinking

This article is based on Episode #3 of 100 Product Strategies. Many PMs receive the feedback “you need to think more strategically”. Many leaders want to help their teams “become more strategic”. Usually none know where to go from there.  Petra Wille – loomista has been coaching teams and product leaders for a long time. In this interview she shared not only her thoughts on strategic thinking, but also how to assess it, practice it Read more…

How Product Leaders at Zalando Successfully work with Multiples Strategies

How Product Leaders at Zalando Successfully work with Multiples Strategies

This article is based on Episode #1 of 100 Product Strategies (Spotify), (Apple Podcast). As organizations grow, strategy becomes more complex, and different layers start to interact with each other (company strategy, business unit strategy, company versus product strategy, and the list goes on). Zalando, with more than 17.000 employees, definitely has this challenge and complexity. To explore how they navigate it, I interviewed Darrell Stephenson, Director of Product of Zalando Plus.  You can listen Read more…

How to navigate strategic trade-offs and tensions

How to navigate strategic trade-offs and tensions

An interview with the author of Managing Product = Managing Tension, exploring one of the most challenging aspects of strategy creation This article is based on Episode #2 of 100 Product Strategies. One of the most challenging aspects of strategy creation is navigating the tensions between the needs of different stakeholders, opposed goals, or difficult trade-offs. To gain some insights, I interviewed Abraham (MAA1), a very experienced Product Leader at Intercom and the author of Managing Read more…

Never fall into the myth of Strategy Templates. Do this instead

Never fall into the myth of Strategy Templates. Do this instead

One of the most typical requests of people looking to learn about or deploy a product strategy is, “where is the template I can fill with all my …ideas…”. Or “where can I find a good strategy document from another company I can inspire on?” In theory, this sounds like a great question to ask! You would know what sections to pay attention to, confirm how it should look, avoid missing any significant part, and have Read more…

The Product Leader’s role in helping teams succeed with OKRs

The Product Leader’s role in helping teams succeed with OKRs

For some reason, OKR planning in most companies is a stressful moment that we go through each quarter. We need to consider myriads of inputs, definition sessions, and cross-team alignments to create high-quality OKRs for our team. While this is challenging for organizations of any size, large enough organizations (usually more than 8 product teams) also have to deal with difficult dependencies and different function or business units alignment that adds an extra layer of Read more…

The Heart of Your Product Strategy: Selecting to Win

The Heart of Your Product Strategy: Selecting to Win

Creating your product strategy is hard work. You have to identify insights, clarify goals and assumptions, and align with multiple stakeholders. While all steps are vital, I have often seen that successful strategies come to life in a moment of truth: when you select those insights, that will truly make the difference. While I have written about all steps in the past, I would like to dive a bit deeper today into how to make Read more…